Leading Digital Product Strategy at Ministry of Sound
Company
Ministry of Sound Group
Year
2013-2019
Ministry of Sound Group is a global entertainment business headquartered in London, spanning the iconic nightclub, an international record label, worldwide tour events, private members club, fitness studio, brand partnerships, digital content, and music publishing.
As Senior Product Manager, I owned the strategy, development, and lifecycle of Ministry of Sound’s digital products - leading initiatives that connected fans to music, events, and culture across web, mobile, and ticketing platforms.
Owning the End-to-End Digital Product Portfolio
I led product strategy and delivery across all new and existing digital products, balancing commercial priorities with customer experience. This included roadmap planning, stakeholder alignment, delivery oversight, and long-term optimisation across multiple business units.
Delivering High-Impact Website Launches
Over five years, I managed the launch of 7+ successful website projects, collaborating with internal teams and external development partners. Each release improved the digital brand experience while supporting key revenue streams including ticketing, content, and partnerships.
Ticketing Strategy & Partnership Growth
I led negotiation and implementation of a new ticketing partnership with SEE Tickets, resulting in over 300,000 tickets sold annually and a 10% increase versus the previous ticketing provider. I owned the integration strategy and ensured the customer journey remained seamless from discovery to purchase.
Award-Winning Website Experience
While leading website development, I helped deliver digital experiences that won 2 Lovie Awards for Best Music Website. These wins reflected a strong focus on design excellence, usability, and brand storytelling — while still delivering against commercial goals.
Agile Delivery & Lean Ways of Working
I championed lean and agile methodologies to increase speed, clarity, and output. Working at pace, I ran daily stand-ups and established delivery rhythms that improved team alignment and reduced bottlenecks across cross-functional workstreams.
CRM Growth Through Re-Activation & Data Hygiene
I improved newsletter performance and list quality by cleaning the subscriber database and launching a re-activation campaign, removing 45,000 inactive contacts. This strengthened engagement metrics and ensured marketing efforts targeted a healthier, higher-intent audience.
Mobile App Leadership With Distributed Teams
I managed off-site developers in Croatia to deliver and maintain the Ministry of Sound LIVE radio app across iOS, Android, Amazon Fire, and Windows 10. This required strong remote leadership, prioritisation, and platform-aware product planning.
Operational Workflow & Platform Efficiency Improvements
I redesigned and implemented more effective internal workflows, reducing time spent in the CMS for key tasks like publishing news and managing event listings. This increased operational efficiency and freed teams to focus on higher-value creative and commercial work.
Scope of Work
